Animist

I single-handedly developed and still maintain (as CEO) Worldisround, a website for sharing travel photos (more than 6,000,000 photos and counting).

I am also a Meisner-trained actor, a productivity geek, and I have this radical notion that businesses should exist to make peoples' lives better, rather than making the most money possible by any means necessary.
I can easily be reached via e-mail at .
You can learn more about me at my homepage, www.kelek.com.

Animist's first product, Animist Notes, is in limited release as of January 2008. Animist Notes is an elegant Web-based service for keeping notes. It eliminates the need for hierarchies, categorization and other overhead by emphasizing intelligent search and chronological browsing. (I.e. Google for your brain.) This approach makes adding and finding notes effortless. In addition, this approach circumvents the limitations of specialized, structured databases so it becomes effortless to keep notes about anything and everything. (I.e. Animist Notes addresses the 'long tail' of personal databases.)

Increase Flow.

Animist creates software, primarily Web-based, that helps you get more out of your life. With Animist Notes, you can remember more with less effort: declutter your head while at the same time increasing your human potential. And that is only one piece of the puzzle; there are several more equally powerful Animist services being planned.

• Never compromise your integrity.
• Good software makes the user feel smarter.
• Good design is elegant. (Elegance is the measure of the grace and simplicity of the design relative to the complexity of its functions. — Leslie Segal)
• Effort is the opposite of power.
• Attention, not time or money, is your most valuable resource.
• Advertising and any type of unwanted or unexpected distraction decrease flow, and are to be avoided at all costs.
• Be the change you want to see in the world.
• Technology begins and ends with people.
• Live and die by customer support.

That means providing an invaluable free service to a lot of people, and finding a couple small niches (e.g. companies and organizations, professionals) who are willing to pay for the more powerful features.